Be a Handwashing Hero! World First AI Charity Platform Donate Directly Champions Clean Hands This Global Handwashing Day

Donate Directly urges communities to help bring clean water, hygiene and better health to vulnerable families worldwide.

As Global Handwashing Day is marked on 15 October, Donate Directly, the World First AI Charity Platform, is shining a light on the life-saving power of handwashing with soap and access to clean water. The platform is calling on communities across the UK to help make this simple habit possible for more people around the world.

This year’s campaign, built around the message “Be a Handwashing Hero!”, Promotes regular handwashing as an essential part of everyone’s everyday routine. the campaign encourages people and local communities to promote regular handwashing, strengthen hygiene awareness, and help prevent infections that threaten public health.

For many people in the UK, washing hands with soap is part of daily life. But for vulnerable communities around the world, clean water, soap and basic sanitation are still out of reach. Families living in poverty or caught up in humanitarian emergencies often struggle to wash their hands safely because the most basic resources are missing.

For children, clean water and good hygiene are especially important. They protect their health, support their wellbeing and help them go to school and take part in everyday life.

As the World First AI Charity Platform, Donate Directly connects donors with charitable projects supporting communities in need. Its technology helps people discover causes, start fundraisers and contribute to projects making a real difference on the ground.

Through its work with vulnerable communities, including people affected by humanitarian crises in Gaza and Pakistan, Donate Directly knows that safe water is about far more than quenching thirst. It is essential for hygiene, dignity and preventing waterborne illness.

According to Iqrar Ul Hassan, who established Donate Directly,

“Washing our hands is something many of us take for granted. But for families without reliable access to clean water, even basic hygiene can be a daily struggle. We want to encourage people to think about how they can help change that, because everyone deserves clean water and the chance to live a healthier life.”

Global Handwashing Day is a chance for schools, workplaces, community groups and families to turn awareness into action. Donate Directly is encouraging supporters to use the day to educate others, share the importance of handwashing and find ways to support clean-water and hygiene projects.

Supporters can organise a school fundraising challenge, host a community awareness event, take on a sponsored activity or set up a dedicated fundraiser to help deliver essential resources to communities in need.

Through the platform, supporters can create their own fundraising pages, share them with their networks and invite friends, family and colleagues to give to the causes they care about.

Donate Directly believes real change can start with small actions. By bringing people together around causes that matter, communities can raise awareness, build support and help create a future where clean water and basic hygiene are a reality for everyone, not a privilege for some.

This Global Handwashing Day, Donate Directly is asking the public to become a Handwashing Hero by spreading awareness, supporting clean-water initiatives and helping protect the health and dignity of communities worldwide.

To find out more about Donate Directly and explore fundraising opportunities, visit www.donatedirectly.com

…ENDS…

For press-related questions, interview arrangements, or requests for additional details, please reach out using the contact information below.

Nazira Bemath

PR Consultant, Donate Directly

0203 355 8587

Email: pr@donatedirectly.com

Notes to Editors

About Donate Directly

Donate Directly is the World First AI Charity Platform, designed to connect donors with impactful projects around the world. Using technology, the platform enables individuals, schools, businesses and community groups to create fundraising campaigns, support charitable initiatives and share causes with their networks.

Donate Directly supports projects addressing humanitarian needs, including work with vulnerable communities in Gaza and Pakistan. Its campaigns aim to encourage transparent giving and help mobilise support for people facing poverty, hardship and emergencies.

About Global Handwashing Day

Global Handwashing Day is an annual global awareness day promoting handwashing with soap as a simple, affordable and effective way to help prevent disease and save lives. Under the 2026 campaign slogan, “Be a Handwashing Hero!”, Individuals and neighborhood groups are encouraged to help build healthier habits by raising awareness about effective handwashing practices.

For further information, visit www.donatedirectly.com and follow @donatedirectly on social media.